It’s no secret, the amount of information on the Internet is its greatest strength and weakness. It’s wonderful to have such resources at your disposal, but it can be difficult to provide or locate key information when it’s needed at a particular time.
With its short message and limited ability to hold one’s attention span Twitter has difficulty providing a effective level of persistence. There is no doubt it will play a role in the world of social networking and hiring, but a major shortcoming is the lack of information being conveyed and staying presence.
In order for job postings and advertisements to be effective via this medium they need to be repeated multiple times in order to ensure coverage. However constant repetition can OVERWHELM the target audience with information. Human nature adapts to routine which includes developing an immunity to repetitious events the mind deems to be irrelevant. Simply mass marketing job posts via a Twitter service will be little different from spam mail or mass mailings.
Additionally, no job description can be adequately outlined in 140 characters or less. Twitter’s ultimate business fit will be as a notification service linking to more substantial information but only for target audiences that frequent and use the service. (For example: Promoting concert tickets in the LA area would be a good fit. Whereas advertising motorized wheelchairs in Florida would have limited results)
So before investing time and resources into Twitter, first ask yourself what your business model is trying to accomplish then match it up against the strengths and limitations of Twitter. If it fits into the role you wish to use it for, then proceed. If you’re trying to do something ill suited to what Twitter can provide, you may want to reconsider the business strategy or use another communication mechanism better fitted to your needs.
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