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Archive for June, 2009

Social Media Recruiting – Only good if you find what you’re looking for…

June 12th, 2009

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No one denies the fact that social media is being used to find jobs, but it’s worth noting that a number of those placements come about when the friends of the job seeker learn (via the social media network) that the individual is looking for a job and help them out. That method of using social media to find a job is quite different from being a recruiter or hiring manager and trying to locate a viable and interested candidate out in the social media stratosphere.

The most recent example of the gap between what social media can provide and obtaining  placements is highlighted by the following report from the SF Business Journal.

“Growth for Twitter, the superhot San Francisco microblogging startup, slowed significantly in May, according to the digital traffic measurement firm Compete.

Monthly unique visitors to Twitter rose a mere 1.47 percent, or 285,333, to 19.7 million between April and May, according to Compete. The number of visits increased just shy of 7 percent.

That compares with an increase of monthly visitors of 5.4 million during March and 6.1 million in February.

Compete’s figures follow closely on the heels of a controversial Harvard Business Review study that looked at 300,000 Twitter accounts and found the top 10 percent of Twitter users accounted for over 90 percent of tweets, as postings on the service are called, while over half of the account holders tweeted less than once every 74 days…”

<Full Article Here>

Despite the avalanche of media coverage over Twitter in the past few months it’s noteworthy that once the dust clears the fact remains: At it’s base form, social media is just another way for groups of people to communicate. The questions to ask are: Do your customers use the service you’re trying to reach them with? Are enough of them using the service to make it worth your time?

As a business, the key is to identify and harness relevant information in a way that enables value to be created and generate increased revenues. Currently, Twitter, MySpace, LinkedIn, and Facebook cover many topics of information and interests other than searching for or finding a job. However, this accumulation of a large amounts of data does not make it easier to identify meaningful information that is of value to recruiters & hiring managers.

Developing an effective way to identify and connect qualified candidates with open positions is the hurdle that needs to be overcome before social media becomes a reliable tool for recruiters.

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MyJobReferrals.com is an online job referral system enabling individuals to refer qualified candidates for open positions and receive a finder fee if their candidate is hired. © My Job Referrals, LLC

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Insight About Social Media, Referral Recruiting

The Candidate Bill of Rights

June 10th, 2009

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Developing trust between parties involved in any kind of significant interaction is critical. In order for a relationship to exist both sides must have an understanding of what is expected of them and uphold their ends of the agreement.

As part of the groundwork for establishing a level of trust at MyJobReferrals.com the operational staff and recruiters who use the service decided to come up with a list of rights referral sources and candidates who use the site should expect to receive when they use the service.

Several recruiters mentioned that Accolo had developed something similar to what was being discussed. As it turns out they had a fairly comprehensive list of items and rather than re-creating the wheel we’re giving them the credit for establishing this list.

Recruiters using the MJR service are expected to adhere to the items in the following ‘Candidate Bill of Rights’. They aren’t hard to do and good recruiters do these tasks as a part of their job. Several of these rights such as ensuring follow up notifications on applications are enforced via the My Job Referrals service. Any remaining items are the responsibility of the individual recruiter posting the position. If a candidate feels they have been sold short on these items they should let us know so we can follow up with the other party and address the issue as needed. With thanks to Accolo for putting this together and without further ado:

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The Candidate Bill of Rights

Confidentiality: Individuals are entitled to the security and confidentiality of their personal and professional background and data. Any decision to make that data available to others must be at the specific request of the individual.

Credibility: All advertised positions must be verifiably open and available to job-seekers, with the intent of the hiring organization to make any and all efforts to fill the open position.

Accuracy: The description of an open position should accurately and specifically identify the unique attributes of that position as they relate to the Hiring Manager, organization, geography, work group, work to be completed, and performance measurement criteria.

Consideration: All interested candidates, from all available sources, should be considered for an open position based upon their ability and aptitude, and that consideration should be free from racism, sexism, and other forms of prejudice and intolerance.

Consistency: Hiring decisions will be made based upon on a set of specific and defined criteria that is relevant to the position, consistent across all candidates and applied objectively.

Follow Up: All applicants are entitled to consistent communications regarding the status of their candidacy, regardless of the outcome of their application.

Preparation: Each individual should expect that they will be provided with all relevant information about the organization and Hiring Manager in order to best prepare them for success during the interview process.

Respect: Scheduling of interviews will occur in a manner that demonstrates respect for the candidate, their time and their efforts.

Communication: Every inquiry regarding the status of candidacy or application is worthy of a response.

Information: All applicants will be provided with the necessary information about the company, hiring manager, compensation, performance expectations, and other criteria in order to make an informed career decision.

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MyJobReferrals.com is an online job referral system enabling individuals to refer qualified candidates for open positions and receive a finder fee if their candidate is hired. © My Job Referrals, LLC

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Referral Recruiting, Referral Recruiting Tips

Twitter’s major limitation in advertising & sourcing.

June 1st, 2009

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It’s no secret, the amount of information on the Internet is its greatest strength and weakness. It’s wonderful to have such resources at your disposal, but it can be difficult to provide or locate key information when it’s needed at a particular time.

With its short message and limited ability to hold one’s attention span Twitter has difficulty providing a effective level of persistence. There is no doubt it will play a role in the world of social networking and hiring, but a major shortcoming is the lack of information being conveyed and staying presence.

In order for job postings and advertisements to be effective via this medium they need to be repeated multiple times in order to ensure coverage. However constant repetition can OVERWHELM the target audience with information. Human nature adapts to routine which includes developing an immunity to repetitious events the mind deems to be irrelevant. Simply mass marketing job posts via a Twitter service will be little different from spam mail or mass mailings.

Additionally, no job description can be adequately outlined in 140 characters or less. Twitter’s ultimate business fit will be as a notification service linking to more substantial information but only for target audiences that frequent and use the service. (For example: Promoting concert tickets in the LA area would be a good fit. Whereas advertising motorized wheelchairs in Florida would have limited results)

So before investing time and resources into Twitter, first ask yourself what your business model is trying to accomplish then match it up against the strengths and limitations of Twitter. If it fits into the role you wish to use it for, then proceed. If you’re trying to do something ill suited to what Twitter can provide, you may want to reconsider the business strategy or use another communication mechanism better fitted to your needs.

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MyJobReferrals.com is an online job referral system enabling individuals to refer qualified candidates for open positions and receive a finder fee if their candidate is hired. © My Job Referrals, LLC

<Return to MyJobReferrals.com Blog>

Insight About Social Media